Ghosting Is Not OK

Everyone deserves a response, professionally and personally. In public relations, I send out countless press releases and pitches, and I don’t expect every message to be answered. But when I follow up, especially with friends or colleagues who initially show interest, silence isn’t just frustrating, it’s discouraging. Ghosting may be common, but that doesn’t make it acceptable.

Here are some examples:

“Good to hear from you, great story. We’ll be in touch.”

“Love this idea, stay tuned.”

“This would be a good fit for our audience, stand by.”

I of course follow up on all of these responses via email and sometimes text, but often to no avail. My suggested solution is to please get back to me - even if it’s one line. Sorry, but our producers want to hold on this or simply, not this time, but keep in touch.

To me it’s simple manners. It’s impolite not to RSVP to a wedding or event when you’re sent an invitation. According to Emily Post etiquette, an RSVP is a prompt request for a reply that should be honored within a day or two, or by the deadline. Guests must respond to all invitations, even if it is a no.”

It’s actually easier to say no you won’t be able to attend then wait, have things get awkward or make up a meaningless excuse. I’d love to come is the positive response or unfortunately I cannot attend is acceptable, but ghosting is NOT OK. It’s emotionally upsetting and professionally it often makes you doubt yourself.

In this age of AI and less and less face-to-face interactions, communication is more important than ever. Be transparent, be open to face criticism but most of all, communicate. Hey, maybe even call someone or better yet, meet them for a coffee or a meal. Everyone is busy, but carve out some time to do the right thing. NO more ghosting!